Blue Wahoo launch “Los Dias” range

face of blue wahoo poster

Blue Wahoo are introducing an innovative range of underwear for men, available for Spring 2007 onwards.

The Blue Wahoo “Los Dias” range features a vibrant colour palette and large floral, 70's retro prints.

The garments are designed for the sports inspired personality who also makes fashion a high priority. Aimed at the 20 to 45 year old man , the 12 piece collection has a unique hand print not traditionally associated with underwear ranges Brand manager Laura Stead said ”Blue Wahoo underwear has personality .We interpreted European influences to give the range unique appeal. ”Los Dias” is for the confident, fashion conscious guy who makes a statement with everything he wears” Blue Wahoo has a reputation for individuality, as illustrated in the successful launch of their “Aruba” beachwear concept earlier in the year.

Retail prices of the Blue Wahoo underwear will range from £10 to £15


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